By Andre Somov

Print Design

Graphic Design in Print

Graphic design in print is a creative process of producing a visual communication and presentation in order to convey a specific message to a targeted audience, purposely made for distribution as printed materials. These could be business cards, brochures, folders, reports, etc. The first use of the term ‘graphic design’ in print was by American book designer William Addison Dwiggins in 1922, and was used to describe the process of creating visual communication.